Social Media Content Creation for Simon Property Group

During the summer of 2024, I was a Social Media Intern at Simon Property Group, where I developed TikTok videos and Instagram Reels for various retail properties in Simon malls. With a weekly content schedule that involved creating around 30 videos, I got hands-on experience in every aspect of the process of content creation. From brainstorming ideas, to filming, editing, captioning, and posting, I loved that I got to create my own content and do it myself every step of the way.

What I loved most about this role was the creative freedom. While there were obviously guidelines, most of the content came straight from my own ideas. I thrived in a space, where I could conceptualize fresh, fun, and engaging videos that helped elevate stores, promotions, events and the overall mall experience. I loved researching new TikTok trends and brainstorming how they could be applied to stores in our malls.